Work with label, artist and management on the creation and distribution of packaging and marketing materials such as cover images/album packaging, posters, websites and point of sale assets.
Work with sales/distribution and creative teams to create physical and digital new release sales & marketing materials. Assist with all digital asset delivery including metadata, artwork, music, and video for all digital releases. Liaise with sales/distribution company to insure all relevant information is conveyed in a productive and useful manner for sales and marketing reps.
Coordinate with sales and distribution team to build best suited digital and physical retail programs. Generate weekly sales & marketing reports and distribute to all team members.
Work with client to find the best PR company to represent the artist and release. Work with publicist to create a press campaign and find every possible angle to expose client's music.
Secure best possible sales and distribution deal with independent distribution company. Work with sales and distribution company to provide any necessary market research.
Liaise with distribution company to insure coverage at all strata of recognized audio retailers including wholesalers, rack accounts, digital, physical and non-traditional customers. Communicate with distribution company on all levels including production and inventory management.
Investigate all options to expose client's music on radio and put together a promotion team and plan best suited the client's music.
Engage and liaise with online marketing companies to construct the most effective digital based grassroots marketing plan and strategy including asset development, social media presence, and digital PR and promotions.
Assist with website development and help secure best web design team to meet the artist's needs and budget. Help build 3rd party strategic partnerships and alliances. Formulate targeted and cost effective print, digital, TV, and radio ad plans according to client's needs.
Connect artist/client with publishers, songwriters, and other creative people to collaborate with and develop/enhance songwriting skills. Help find and secure the right production team to suit the artist's sound.